Veeva CRM Implementation

How Pharma Client used Veeva CRM to improve its customer engagement process :

Challenge

Pharma Client faced the challenge of improving the efficiency of its customer engagement process. The company had a large number of customers, including hospitals, pharmacies, and GPs. These customers were spread out over a wide geographical area. They needed to find a way to improve the efficiency of its customer engagement process so that it could better serve its customers and improve patient outcomes.

Solution

InterraIT implemented a customer relationship management (CRM) system from Veeva. The CRM system helped the company to:

• Centralize all of its customer data in a single system
• Make it easier for customer representatives to track customer interactions
• Automate tasks such as scheduling appointments and sending reminders

Results

The implementation of the CRM system has resulted in significant improvements in the efficiency of our pharma client in customer engagement process. The company has been able to:

• • Reduce the time it takes to resolve customer issues by 50%
  • Improve customer satisfaction by 20%
  • Increase sales by 10%

INTERRA INFORMATION TECHNOLOGIES, INC.